Course Overview

English for Digital Marketing

In this course, learners are taught about the methods, platforms and strategies to reach consumers across the digital media landscape.

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1. Introduction to Digital Marketing

Digital marketing allows for new methods, platforms and strategies to reach consumers. To be a successful digital marketer, it is vital to understand the ever-evolving media landscape. In this unit, review the five essential areas of digital marketing that drive this change and an objective-first framework to approach marketing initiatives.

2. Social Media Marketing

Explore the latest developments in social media, look at established and emerging social media channels and outline the content marketing opportunities that each channel provides. Learn how to deliver great content and experiences to a community while aligning social media strategy to business goals.

3. Mobile Marketing

Mobile ubiquity and connectivity has, without a doubt, impacted digital marketing efforts. Understanding the basics of mobile hardware and software will allow digital marketers to successfully take advantage of mobile opportunities. In this unit, explore consumer behavior and how mobile hardware and software trends will contribute to mobile marketing campaigns.

4. Content Marketing

The more advertising bombards consumers, the less effective it becomes. Marketers are challenged more than ever to find a voice in the noise. In this unit, learn about the content marketing tools and tactics to engage with a brand’s audience.

5. User Experience

Holistic user experience is about understanding the user’s perspective across touchpoints and over time. In this unit, learn how to plan at every level of experience and orchestrate many individual components into a balanced vision.

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